Marketing analytics for online businesses

Find what’s holding back sales and decide what to do next

We help online businesses identify friction in the buying journey, improve conversion and make decisions based on reliable data.

Marketing analytics workspace

Where do shoppers drop out?

GA4Order dataUser behavior
  1. View product
  2. Add to cart
  3. Start checkout
  4. Complete purchase
From drop-off to next stepsAnalyze the data, prioritize opportunities and measure results
Illustrative conversion funnel

Selected Analyfy clients

Common business challenges

Which problem are you trying to solve?

We use the data you already have to investigate the problem and decide what to fix first.

Getting traffic but few sales?

We review the purchase funnel, paths through the site and conversion rates across devices and channels.

Do GA4 and store numbers disagree?

We audit tracking, ecommerce events and order data to find where the numbers diverge.

Is customer acquisition getting more expensive?

We compare channels and campaigns and examine the role each plays in conversion.

Are fewer customers coming back?

We review repeat purchase behavior, customer segments and opportunities to retain or win back customers.

Analyfy analytics and growth services

From reliable data to a growth plan

Audit the data, find opportunities to grow sales, define a plan and measure the results.

Marketing strategy

Data-driven marketing consulting

We combine acquisition, user behavior and order data to help you decide where to invest, who to target and what to test.

Budget
Compare channel quality and return
Audience
Review RFM, loyalty and customer value
Growth
Define hypotheses, experiments and success metrics
From separate data sources to one plan

Measurement audit

Review GA4, Google Tag Manager, ecommerce events and discrepancies in order data.

What you get: A list of tracking issues and which to fix first.

Funnel analysis and conversion optimization

Find drop-off points, examine user behavior and develop testable ideas for improving the buying experience.

What you get: A prioritized list of conversion experiments.

Channel and campaign performance

Assess acquisition, traffic quality, landing pages and returns to guide budget decisions.

What you get: Clear priorities for improving campaigns.

Organic growth analysis

Combine Search Console and GA4 to review landing pages, click-through rates, search queries and the value of organic traffic.

What you get: A shortlist of SEO opportunities.

Customer and repeat purchase analysis

Use RFM segments and purchase cycles to identify customers at risk and groups with growth potential.

What you get: Customer segments and actions to test for each.

Custom dashboards and reporting

Connect your data sources, define KPIs and build reports around the decisions your team needs to make.

What you get: A reporting system your team can use and extend.

Talk about your project
Meet the founder

The marketing analyst behind Analyfy

I’m Amin Najmeddini. I help teams validate their data, understand what’s affecting growth and turn their findings into decisions.

Analyfy’s tools grew out of that work: analysis should help you choose what to do next.

Amin NajmeddiniAmin NajmeddiniMarketing analyst and founder
How we work

From the first question to a plan you can test

Marketing analysis is most useful when the findings lead to a measurable growth plan.

  1. 01

    Define the problem and goal

    Agree on the sales objective, the question to answer and the metrics that will tell us if we succeeded.

  2. 02

    Validate the data

    Review data sources, events and tracking quality before drawing conclusions.

  3. 03

    Analyze and build a plan

    Identify likely causes and opportunities, then set priorities for channels, retention and conversion.

  4. 04

    Test and improve

    Track the agreed actions against defined metrics, measure results and adjust the plan.

Analyfy products

Marketing analytics dashboards

Explore dashboards for organic search, campaign performance, conversion and customer behavior.

Search Console · Looker Studio

See what’s moving organic search performance

Track search visibility, clicks and rankings. Find pages and queries that deserve a closer look, then share a clear report with your team.

  • Search performance
  • Pages and queries
  • Reporting and interpretation
Features and pricing
SEO Dashboard
Full screenshot: SEO Dashboard
From data to decisions

How the dashboards help

See the data in context, spot patterns and decide what to investigate first.

01

Bring the data together

Review related sources in one place.

02

Compare performance

Identify trends, differences and areas that need attention.

03

Choose a next step

Set priorities for investigation, experiments and decisions.

The Analyfy Journal

Marketing analytics in practice

Guides and lessons on measurement, SEO and conversion optimization.

Visit the journal

The first English articles are on the way

Featured articles will appear here as they’re published.

Open the journal
Using Analyfy tools

What specialists say

Before you start

Frequently asked questions

How does a consulting project start?

We discuss the decision you need to make, the data available and the outcome you want. Then we define the scope and deliverables.

Can I see a dashboard before I buy?

Yes. Book a demo to review the dashboard and check whether it fits your needs.

Can I buy online?

Start with a request so we can confirm the right option and any setup requirements.

Start a conversation

Let’s talk about what’s holding back growth

Tell us what you’re trying to improve and we’ll discuss how Analyfy can help.