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GA4 · Looker Studio

Ecommerce CRO Dashboard
Find where shoppers drop out before they buy

See how shoppers move through the buying journey, compare conversion across segments and build a shortlist of improvements to test.

Request a demo View pricing
Designed for stores with reliable tracking for the key ecommerce events.
Ecommerce CRO Dashboard
Full screenshot: Ecommerce CRO Dashboard
Data sourcesGA4 ecommerce eventsLooker Studio

Selected Analyfy clients

From reporting to decisions

What you can do with this dashboard

Find where the buying journey breaks down and prioritize the changes worth testing.

01

Find where shoppers leave

Compare drop-off at each step to identify where to investigate first.

02

Prioritize products and segments

Separate high-traffic products from those with stronger purchase performance.

03

Evaluate improvement opportunities

Estimate the potential impact of a change before deciding what to test.

04

Investigate the right channels

Compare campaigns, devices and buyer segments instead of relying on one overall conversion rate.

Inside Ecommerce CRO Dashboard

Explore the dashboard features

Open each feature to see the reports and questions it covers.

Ecommerce CRO Dashboard
Full screenshot: Ecommerce CRO Dashboard
Explore each feature
01

Compare Funnels

Compare two purchase paths side by side.

  • Channel, source and campaign
  • New and returning users
  • Session, item, event and revenue views
  • Compare products or regions
02

Conversion Rate Analysis

Identify stages and segments where conversion is weaker.

  • Conversion by funnel step
  • Drop-off rate and volume
  • Compare the main stages of purchase
  • Find where to investigate first
03

Top 10s

Rank the products and traffic segments that matter most.

  • Top channels and campaigns
  • Countries and cities
  • Products ranked by views and purchases
  • Filters to focus on the results that matter
04

Items Insight

Separate product exposure, cart activity and actual purchases.

  • Views, add-to-cart rate and purchase rate
  • Scatter plots for product behavior
  • Assess purchase intent and sales return
  • Separate product analysis from user analysis
05

Time Analysis

Look for patterns by day and time before planning a test or campaign.

  • Daily conversion trends
  • Hourly patterns across the week
  • Compare activity around campaigns
  • Flag periods that need investigation
06

Impact Estimation

Model how conversion, order value or traffic changes could affect results.

  • Simulate changes to conversion rate and average order value
  • Estimate the impact of more traffic
  • Plan revenue targets
  • Review estimated ROI and acquisition cost
07

Signals

Review behavioral events and validate possible friction with supporting evidence.

  • Custom events
  • Page path, device and traffic source
  • Signals of possible friction
  • Prioritize investigation and experiments
Analysis assistant

Know what to check next

Use the dedicated ChatGPT assistant to interpret charts or CSVs you choose to share and build a list of questions to investigate.

Open the Ecommerce CRO assistant
ANALYFY / ANALYSIS ASSISTANT
Mobile checkout conversion fell. What should I compare first?

Compare checkout stages by device and channel, then check for tracking changes and where the decline starts.

Illustrative example
Plans and pricing

One dashboard, three ways to use it

Start with a demo. We’ll confirm the scope and access before you decide.

Annual access

Use the standard, managed dashboard.

$29USD / year
Request this plan
  • Single-user access
  • Standard dashboard without customization
  • Limited changes within the service scope
  • One year of access and full support
  • Dedicated ChatGPT analysis assistant
For growing teams

Customized access

Adapt the dashboard to the way your team works.

From $39USD
Request this plan
  • Dashboard customized to your business
  • Team access and optional white labeling
  • One year of access and full support
  • Dedicated ChatGPT analysis assistant

Dashboard template

Start from an editable template your team can own.

$199USD · One-time
Request this plan
  • Editable Looker Studio template, delivered as agreed
  • Full customization options
  • Onboarding and setup
  • Support through delivery

Customization prices are starting prices. The scope, number of users, white labeling and template delivery are agreed before purchase.

See the dashboard before choosing a plan
1

Choose a demo time

Share your details and pick a time in the calendar.

2

Review your analysis needs

Identify the important ecommerce events, funnel stages and segments.

3

Get a plan recommendation

Discuss standard access, customized access or a template.

Free demo · No purchase required

See Ecommerce CRO Dashboard with your goals in mind

We’ll focus on the parts of the product that matter to your business, walk through the setup, and discuss the right level of access.

  • See the features relevant to your store.
  • Review GA4 setup and the key ecommerce events.
  • Discuss the access and customization you need.

Book a walkthrough for your team

Enter your name, email and organization, then pick a time in the calendar.

Enter details and choose a time Booking is free. Confirm your time in Google Calendar.
Using Analyfy tools

What specialists say

“The menus and the way the dashboard starts in one place and guides you step by step make it easier to understand what is happening on the website. I found that useful.”
Mehrdad SezavarPerformance marketer
“It was excellent. Compared with n8n for automation, this felt easier and more practical, with everything in one place. I think it could save more time. Well done.”
Arezo EslamiSEO specialist
“I’ll definitely recommend you to friends looking for dashboards. Your work is very professional.”
Atefeh KhorasaniSEO specialist
“It’s a really good, impressive tool.”
Mona ShakerDigital marketer
Before you choose

Frequently asked questions

Do I need GA4?

Yes. Accurate view_item, add_to_cart, begin_checkout and purchase events are important for reliable results.

Which stores can use it?

Stores with GA4 ecommerce tracking, including WooCommerce or Shopify setups where these events are recorded correctly.

Do you store my store data?

The report reads the connected GA4 source in Looker Studio. Analyfy does not create a separate database copy for the dashboard.

Can I copy the annual report?

Standard annual access is managed and is not editable or copyable. Ask about customized access or the template.

What does the assistant do?

It helps select reports and interpret screenshots or CSVs you share. It does not automatically access private GA4 data or prove what caused a change.

Does requesting a demo place an order?

No. Use the demo to discuss fit and implementation.

Free demo · No purchase required

See how Ecommerce CRO Dashboard fits your business

Bring a real question. We’ll show you which reports can help answer it and what data you need.

Request a demo