Ecommerce · Customer analytics

RFM & Customer Intelligence
Turn purchase history into campaigns customers respond to

Segment customers by recency, frequency and monetary value. See when they’re likely to buy again and use those insights to plan targeted campaigns.

Standalone customer intelligence, from order data to targeted action.
RFM & Customer Intelligence
Full screenshot: RFM & Customer Intelligence
Data sourcesWooCommerceOrder database or CSVGA4 and Search Console (optional)

Selected Analyfy clients

From reporting to decisions

What you can do with this dashboard

Decide who to contact, which products to promote and how much to plan for next month.

01

Understand who buys again

Use repeat-purchase intervals and customer segments to decide who to contact and when.

02

Make reporting actionable

Combine sales trends, product results and customer value with alerts and planned follow-up.

03

Measure campaigns

Connect targeted messages with trackable links and orders where available.

Data → Analysis → Segment → Campaign → Measurement

For ecommerce decision makers

Who uses RFM & customer intelligence

Two ways to use the same data, depending on the decisions you make.

Business owner

Understand what drives growth

  • Which customers contribute the most long-term value?
  • Which products should receive more promotion?
  • What should we do first to improve next month’s sales?
Performance marketer

Build a measurable hypothesis for each campaign

  • Which segment is ready for a win-back campaign, and when?
  • Which message or offer suits each buying persona?
  • Which links, messages and campaigns lead to more clicks or conversions?
Inside RFM & Customer Intelligence

Explore the dashboard features

Open each feature to see the reports and questions it covers.

RFM & Customer Intelligence
Full screenshot: RFM & Customer Intelligence
Explore each feature
01

Sales trends

Review daily, weekly and monthly revenue, order counts and average order value using your chosen filters.

  • Daily and monthly trends
  • Filters by order status and channel
02

Three-month forecast

Estimate sales revenue and order counts using historical data, seasonality and search demand.

  • Planning scenarios, not guaranteed outcomes
03

Inflation-adjusted LTV

Compare customer value across different purchase periods on an adjusted basis.

    04

    Product keywords and buyer personas

    Group products by keywords and identify recurring purchase patterns.

      05

      Repeat purchase cycles

      Compare time between purchases by product group or persona and plan when to follow up.

        06

        10 RFM segments

        Segment customers by recency, frequency and monetary value.

        • Compare customer value and payment methods
        • Identify valuable, loyal and at-risk groups
        07

        Smart SMS and A/B tests

        Create messages for eligible segments, personalize offers and compare variants.

        • Coupons and message variants
        • Track available clicks and conversions
        08

        Short links and UTM tags

        Track link clicks by campaign, customer segment and buying persona.

          09

          Product promotion analysis

          Compare product performance with search demand, traffic and conversions when the relevant data sources are connected.

            10

            Reporting with context

            Summarize changes and the data behind them for stakeholders.

              11

              Alerts

              Monitor sales and conversion thresholds and receive alerts in the dashboard, by email or via Telegram.

                12

                AI-assisted data import

                Map columns from compatible order data, then check the mapping before analysis.

                  Available filtersDate rangeProduct keywordsOrder statusPayment gatewayDiscount statusRFM segment

                  Reports depend on connected data and tracking quality. Forecasts are estimates for planning, and do not guarantee results.

                  RFM plans

                  Pay for the capacity your store needs

                  14-day free trial

                  Starter

                  Start with store data and core customer analysis.

                  $9USD / month
                  Request a free trial
                  • Connect store data
                  • Core sales and customer analysis
                  • 1 report
                  • Limited alerts
                  14-day free trial

                  Professional

                  Combine data, customer analysis and campaigns for an established store.

                  $19USD / month
                  Request a free trial
                  • Store data, GA4 and Search Console
                  • Integrated reporting and analysis
                  • 8 reports
                  • Unlimited alerts
                  • Smart SMS, A/B testing and UTM
                  Organization plan

                  Enterprise

                  A tailored setup for larger teams and organizations.

                  Custom quote
                  Talk to us
                  • Extensive customization
                  • Custom feature limits and quotas
                  • White labeling
                  • Self-hosted deployment by agreement

                  Compare plan features

                  FeatureStarterAdvancedProfessionalEnterprise
                  Store data and CSV import
                  Sales overview and trends
                  10 RFM customer segments
                  Repeat purchase cycles
                  Inflation index and LTV
                  Product keywords and buying personas
                  Product and order-item sales
                  Payment gateway and RFM × gateway matrix
                  City and region analysis
                  Advanced filters and Excel exports
                  GA4 and Search Console connections
                  GA4 analytics and attribution
                  Product and website behavior analysis
                  Seasonal sales and forecasting
                  Smart SMS campaigns
                  A/B message tests
                  Short links and UTM tags
                  Reports1 report3 reports8 reportsCustom
                  AlertsLimited10 alertsUnlimitedCustom
                  White labeling and dedicated deploymentBy agreement
                  From store data to a targeted campaign
                  1

                  Connect your store

                  Bring in order history from WooCommerce, a compatible database or a CSV mapped to your fields.

                  2

                  Understand buying patterns

                  Review segments, purchase cycles, product preferences and customer value.

                  3

                  Take action and measure it

                  Build a targeted campaign, add trackable links and monitor sales and customer results.

                  Your data, your control

                  Choose how your data is connected and stored

                  We review the sources, storage and access you need during setup.

                  Authenticated access

                  The dashboard and user information sit behind authentication.

                  Protected storage

                  Data is kept in protected infrastructure.

                  Data deletion

                  You can request deletion of stored data.

                  Enterprise self-hosting

                  The Enterprise setup can be deployed on your own infrastructure by agreement.

                  Free demo · No purchase required

                  See RFM & Customer Intelligence with your goals in mind

                  We’ll focus on the parts of the product that matter to your business, walk through the setup, and discuss the right level of access.

                  • Tell us what your store needs to learn or improve.
                  • Choose a proposed demo time.
                  • Review the dashboard and get a recommendation for your data and order volume.

                  Book a walkthrough for your team

                  Enter your name, email and organization, then pick a time in the calendar.

                  Enter details and choose a time Booking is free. Confirm your time in Google Calendar.
                  Using Analyfy tools

                  What specialists say

                  Before you choose

                  Frequently asked questions

                  Which sources can I connect?

                  Use WooCommerce, a compatible order database or a supported CSV. GA4 and Search Console can add context where configured.

                  What is the difference between historical records and monthly orders?

                  Historical records cover data already in your store. Monthly orders measure ongoing volume.

                  How is extra capacity priced?

                  Each extra tier adds $2 per month. We use whichever of the historical or monthly tiers is higher.

                  Do I need GA4?

                  No. Core RFM segmentation works from order data; GA4 adds acquisition and behavioral analysis.

                  Is the forecast guaranteed?

                  No. It is a planning estimate based on the data and assumptions available.

                  Can I see SMS open rates?

                  Standard SMS does not report opens. Use available click and conversion signals instead.

                  What happens to stored order data?

                  Data used by the tool is kept in protected storage. You can request deletion or discuss Enterprise deployment on your own infrastructure.

                  Can Enterprise be self-hosted?

                  Self-hosted deployment and white-label options are available by agreement.

                  Free demo · No purchase required

                  See how RFM & Customer Intelligence fits your business

                  Bring a real question. We’ll show you which reports can help answer it and what data you need.