Legal Notice (Impressum) & Privacy Policy
Last updated: 21 April 2026
1. Legal Notice (Impressum)
Information pursuant to § 5 DDG
Operator / Service Provider:
Amin Najmeddini
Business Name:
Analyfy
Legal Form:
Sole proprietorship (Einzelunternehmen), unless another legal form is officially registered.
Business Address:
Hammer Landstrasse 56
20537 Hamburg
Germany
Email:
Analyfy@mail.de
Phone:
+491745673388
VAT Notice:
No VAT is charged pursuant to § 19 UStG.
Responsible for content pursuant to § 18 para. 2 MStV:
Amin Najmeddini
Hammer Landstrasse 56
20537 Hamburg
Germany
No entry in the commercial register.
2. Privacy Policy
2.1 Controller
The controller responsible for data processing on this website and in connection with Analyfy products and services is:
Amin Najmeddini
Hammer Landstrasse 56
20537 Hamburg
Germany
Email: Analyfy@mail.de
2.2 Overview
We take data protection seriously. This Privacy Policy explains how we process personal data when you visit analyfy.com, purchase products through our store, contact us, or use Analyfy dashboards and related services.
Our store is operated through Payhip, and payments are processed through Stripe.
2.3 Categories of Personal Data We Process
Depending on how you interact with us, we may process the following categories of personal data:
a) Website and technical data
When you visit our website, we or our service providers may process technical data such as IP-related connection data, browser type, device information, timestamps, referring pages, and log data necessary for operating, securing, and maintaining the website.
b) Order and customer data
When you purchase a product or subscription, we may process data such as your name, email address, billing address, country, order details, subscription status, invoice data, and related customer records.
c) Payment-related data
Payments are processed through Stripe via Payhip. We do not collect or store your full payment card details on our own systems. We may receive limited transaction-related information such as payment status, subscription status, order identifiers, and billing-related metadata necessary to manage your order, provide support, prevent fraud, and comply with legal obligations.
d) Support and communication data
If you contact us by email or otherwise, we may process your contact details and the content of your message in order to respond to your request and provide support.
e) Dashboard access verification data
Some Analyfy dashboards may request the email address associated with your purchase or registration. This is used to verify your entitlement to access the dashboard, retrieve relevant registration or subscription information, and display access-related information inside the dashboard. Unless explicitly stated otherwise for a specific feature, this dashboard email check is not used to build a separate advertising profile.
f) Connected dashboard data sources
Analyfy dashboards are built using Google Data Studio (formerly Looker Studio; some Google documentation and references may still use the former name). Depending on the dashboard and connection settings, users may connect their own data sources such as Google Analytics 4, Google Search Console, Google Ads, Google Merchant Center, and other supported sources.
When you connect your own data source(s), the dashboard displays data from the source(s) you authorize through Google or the applicable connector framework.
Unless explicitly stated otherwise for a specific feature, Analyfy does not independently maintain a separate database copy of your underlying analytics, search, ads, merchant, or similar source data for the ordinary delivery of the dashboard. However, Google Data Studio, connectors, and connected providers may process, query, cache, or temporarily handle data for report rendering, performance, data freshness, troubleshooting, and related technical operations.
Google Search Console is generally used as a connected reporting data source and is not itself a cookie placed on your device by analyfy.com.
g) Analytics and measurement data
If enabled on our website, we may use analytics and measurement tools such as Google Analytics and Microsoft Clarity to understand how visitors use the website, improve performance, analyze usability, and detect technical issues.
2.4 Purposes and Legal Bases of Processing
We process personal data for the following purposes and on the following legal bases under the GDPR:
- to operate, secure, and maintain the website
Legal basis: Art. 6(1)(f) GDPR (legitimate interests)
- to process orders, provide purchased products, manage subscriptions, and provide customer support
Legal basis: Art. 6(1)(b) GDPR (performance of a contract)
- to issue invoices, maintain tax and accounting records, and comply with legal obligations
Legal basis: Art. 6(1)(c) GDPR (legal obligation)
- to verify dashboard access rights, prevent misuse, and protect our services
Legal basis: Art. 6(1)(b) GDPR and Art. 6(1)(f) GDPR
- to use analytics, measurement, and non-essential cookies or similar technologies where required
Legal basis: Art. 6(1)(a) GDPR (consent)
2.5 Cookies and Similar Technologies
We use cookies and similar technologies on our website. These may include:
- strictly necessary cookies or storage technologies required for basic site operation, security, and remembering privacy preferences;
- analytics and measurement technologies, such as Google Analytics;
- user behavior and usability analysis technologies, such as Microsoft Clarity.
Where legally required, non-essential cookies and similar technologies are used only after you have provided valid consent through our consent banner or consent management solution.
If Google services are used, we may also use Google Consent Mode to communicate user consent choices to Google services in connection with analytics or measurement features.
2.6 Google Analytics
If Google Analytics is enabled on our website, it is used to measure traffic, understand visitor behavior, improve our content and services, and evaluate website performance.
Where required by law, Google Analytics will only be activated after your consent.
We do not intentionally send email addresses or other directly identifying information to Google Analytics.
2.7 Microsoft Clarity
If Microsoft Clarity is enabled, it may be used to analyze how users interact with the website, including through heatmaps, session recordings, click behavior, scrolling behavior, and similar usability signals.
Where required by law, Microsoft Clarity is only activated after valid consent.
2.8 Recipients of Personal Data
We may disclose personal data to the following categories of recipients where necessary:
- Payhip, as the e-commerce/store platform;
- Stripe, as the payment processor;
- hosting, infrastructure, and technical service providers;
- analytics and measurement providers, such as Google and Microsoft, where enabled;
- accountants, tax advisers, legal advisers, and authorities where legally required.
We do not sell your personal data.
2.9 International Data Transfers
Some of the service providers we use may process personal data outside the European Union or the European Economic Area. Where this occurs, data transfers are carried out in accordance with applicable data protection law and subject to the safeguards used by the relevant provider.
2.10 Retention Periods
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy or as required by law.
In particular:
- order, invoice, payment, and tax/accounting records may be retained for the periods required under applicable commercial and tax law;
- support and communication data may be retained for as long as necessary to handle the matter and for an appropriate period thereafter to document the communication and defend legal claims;
- consent records may be retained as long as necessary to demonstrate compliance;
- dashboard access and entitlement records may be retained as long as needed to administer purchased access, subscriptions, fraud prevention, and related legal claims.
2.11 Your Rights
Subject to the applicable legal requirements, you have the following rights under the GDPR:
- the right of access to your personal data;
- the right to rectification;
- the right to erasure;
- the right to restriction of processing;
- the right to object to processing;
- the right to data portability, where applicable;
- the right to withdraw consent at any time with effect for the future, where processing is based on consent;
- the right to lodge a complaint with a supervisory authority.
To exercise your rights, please contact:
Analyfy@mail.de
2.12 Complaint to a Supervisory Authority
If you believe that the processing of your personal data violates applicable data protection law, you have the right to lodge a complaint with a supervisory authority. If our business is based in Hamburg, the competent supervisory authority may in particular be the Hamburg Commissioner for Data Protection and Freedom of Information (HmbBfDI).
2.13 Data Security
We implement reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or unlawful alteration, taking into account the nature of the processing and the services used.
2.14 Third-Party Services
Our website and services may rely on third-party services that process personal data under their own privacy notices and legal terms. This applies in particular to Payhip, Stripe, Google services, and Microsoft Clarity where used.
2.15 Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. The current version published on this page is the version that applies.
2.16 Contact
If you have any questions about this Privacy Policy or our processing of personal data, please contact:
Amin Najmeddini
Hammer Landstrasse 56
20537 Hamburg
Germany
Analyfy@mail.de